Turn your followers into dollars.
A quick post on how to make money from your social media following.
So we live in the age of social networking and it’s here to stay. The world was already getting smaller and with something like 7 billion people on the planet and majority of them using the internet, it is now tiny. Forget 6 degrees of separation, it’s more like 2 degrees in the age of the internet.
If you’re in business and you’re not on social media you are for sure missing out on many opportunities. I will be discussing the advantages of running social media accounts and techniques to grow your business through social media in my next post. This post is for the people who grew a following and want quick techniques on how to make money from your social media following.
1. Market to Your Following
If you don’t have a business to market your own product that’s fine don’t panic, sign up for an amazon affiliate account or a program like that. You can place the links in your Instagram bio or use a service like have2have.it.
You don’t have to go out of your way to market to your followers, we all buy things everyday. Learning how to make money from your social media following starts by deciding what you can to convert on. Whether its clothes, electronics, whatever it is, all it takes is a little bit of effort to find a link to promote that item. There are also a host of services that can be promoted on the internet. Having a following is in part having an influence, but to make social media a business you need to get conversions.
Be careful not to make your accounts look like they are ridden with spam. The best kind of marketing is organic. For example, research shows that consumers react significantly better to images of real people doing real things versus images of people that appear to be staged. The underlying point here is to be organic with your marketing. The easiest way to get conversions is to assist your followers in purchasing a piece of your lifestyle, culture, or brand.
2. Promote Other Accounts and Products
This will be easier to do if you have a bigger following and if people can see that you are already marketing. But understand we live in an age where a post is actually worth a dollar. A single Kim Kardashian post has been estimated to be worth between 250k-500k ! Even the social networks know how much your posts are worth based on your reach. Learning how to make money from your social media following means that you must develop a brand that is inline with your niche. Once you do that, then you have a forum in which you can promote other brands inline with your niche for money.
So reach out to your favorite brands, don’t be afraid to initiate contact. Make deals, maybe your first promotion is in exchange for that t-shirt you love. If you take that free product and create interesting content, brands will be more than happy to have an ongoing business relationship with you. Promoting products that are consistent with your brand or current content is a win-win deal when it comes to the business of social media.
Another method to earn quickly is by doing promotions for other personal accounts. Everyone wants to grow now a days, and if you have already done all the work it takes to have a following then you can help other people grow faster by promoting them. If you don’t like putting in your insta bio things like “DM for business 💰s4s” then that’s OK I will let you know a little secret!
People sell shout-outs all the time using sites like eBay. There the transaction is secure and mostly hidden from your followers or personal friends.
3. Charge them for viewing your content
This is becoming bigger and bigger amongst girls on social media who understand the power of their following. With websites like baesnaps.com and people like Kylie Jenner raking in millions of dollars by doing things like charging people to view private content on her personal website, it’s not unusual to see people charging for content or even access to social media networks.
The biggest challenge for young entrepreneurs in the social media industry, when learning how to make money from your social media following, is staying in the mindset that this is a business. It may be your passion and it may fulfill you but if you want success you’ll have to be focused on monetizing your influence. This business model has grown for a few key reasons.
The first is the ability to get users locked into a monthly subscription service, for obvious reasons this has moved many social media celebrities to move into business models involving subscription services. The second is the price of your content is generally equivalent to your total influence. Which is why people who have a following in the millions are able to charge so much for just a single post. If your goal is to grow on social media this equivalence makes growing your accounts somewhat equal to growing your dollars.
This is just “How to Make Money from your Social Media Following”, Part 1
Learning how to make money from your social media following is a topic I love to consult on. I will be writing a more in depth post soon focused more on the business behind the social media industry. I have been trying to keep busy lately, focused on my goals. So as soon as I get some time I will be restoring my main website and looking forward to writing more in depth on all my online techniques and research.